Marketing Plan 433

• 433 growth areas with examples 
• 42 powerful marketing tools
• World bestseller - published in 25 languages: 🇺🇸 🇺🇦 🇷🇺 🇺🇸 🇪🇸 🇸🇦 🇮🇳 🇵🇹 🇧🇩 🇫🇷 🇵🇰 🇨🇳 🇮🇹 🇩🇪 🇵🇱 🇯🇵 🇰🇷 🇹🇷 🇻🇳 🇮🇩 🇲🇾 🇵🇭 🇳🇱 🇬🇷 🇸🇪 🇨🇿

This tool with 433 growth areas didn't just appear out of nowhere.

My name is Daniil Wem. I've traveled a very long path to understand the reason for the fuck-ups.

I wish I could say it was just a coincidence, but no.

The problem always was that my knowledge in internet marketingwas very fragmented

When starting a project, I didn't consider everything that was needed. Let's look at some examples.

In 2014, I took on managing a well-known banking institute. It was a big project, but due to my uncertainty, it turned out that if you listen to the client and do as they want, it results in complete nonsense. The client sees even less than we do and hires us to build what they can't build themselves. We just needed to see the opportunities.

Unfortunately, it was still 10 years until I wrote the marketing plan.

In 2015, my partner and I launched an agency, realizing that each of us alone misses something. Because we all always need external feedback. And it seems the work is getting better. One person can't think of everything, but two can? Right?

At some point, we couldn't. On New Year's Eve, a client writes to us that working with us was his worst investment. At that time, we had dozens of successful cases, we were conducting events and scaling up. But one failed client made us spend New Year's reflecting on what we missed.

Analyze yourself—all fuck-ups happen only because you didn't think about something extremely important in time.

The task may sound mega simple—just take and think ahead. Think through all the important things and don't forget anything. Discuss everything with the client or employees. Feeling the tension already?

But how to do it quickly? And how to know that nothing was forgotten?

Since 2016, I started an SMM course to help people structure everything. A few years later, an Internet Marketing course, and then Ad Pro. Since then, there hasn't been a month without a group. To this day, I've released over 122 groups—that's 2018 students.

But it would be very presumptuous to think that everyone remembers everything.

All this time, I have been working on various projects and developing tools for myself with the team and for students. The task is to minimize the possibility of missing something.

This becomes my mission. I must at least try to improve the overall quality of marketers' work. So in 2018, SMM Cluster appears—a set of tools for marketers and entrepreneurs.

But in September 2023, while consulting an active marketer, I hear the phrase, "I've already tried everything." In half an hour, it turns out that this marketer had done almost nothing. A person who took courses, who works on projects, couldn't find growth areas when it became necessary.

If you also want to complain that everything is bad—then what follows is definitely not for you.

But the problem was formulated. No matter how much experience you have:

Over the next six months, I communicated with a large number of experts and broke down all my successful and failed projects into specific algorithms and elements. The tool I planned to create in a month took half a year of my life because with each new example, it revealed new undescribed areas.

I thought that I, a person with enormous experience, could describe everything quickly and without problems. But this tool showed me once again that it's impossible to think about everything at once. This tool is needed both by marketers and entrepreneurs.

Thus is born:

1. Safety - 7 Growth zone
2. Advertising budget on Meta - 9 Growth zone
3. Setting up an ad campaign in Meta - 8 Growth zone
4. Types of tests in the Meta campaign - 8 Growth zone
5. Audience in Meta advertising - 14 Growth zone
6. Retargeting in Meta - 8 Growth zone
7. Setting up an ad in Meta - 18 Growth zone
8. Advertising in Google Ads - 12 Growth zone
9. Triggers in advertisements - 29 Growth zone
10. Offers and promotions - 24 Growth zone
11. Lead magnet formats - 8 Growth zone
12. Lead magnet - 9 Growth zone
13. Traffic channels - 17 Growth zone
14. Instagram profile - 10 Growth zone
15. Website - 28 Growth zone
16. Webinar - 16 Growth zone
17. Google My Business - 4 Growth zone
18. Mailing channels - 7 Growth zone
19. Types of mailing - 18 Growth zone
20. Attention retention in the video - 24 Growth zone
21. Content in social networks - 9 Growth zone
22. Loyalty system - 5 Growth zone
23. Referral system - 5 Growth zone
24. Reviews - 10 Growth zone
25. Dialogues and sales - 10 Growth zone
26. Additional sales (up-sale) - 6 Growth zone
27. Cross-sale - 4 Growth zone
28. Shipping and Delivery - 9 Growth zone
29. Price adaptation - 7 Growth zone
30. Offline store - 9 Growth zone
31. Strategy - 12 Growth zone
32. Analysis of results - 21 Growth zone
33. Competitor analysis - 8 Growth zone
34. Target audience - 10 Growth zone
35. CRM - 14 Growth zone
36. Product and USP - 16 Growth zone

TOTAL: 433 growth zone with detailed comments. In them, you will find examples from various projects that will be useful for product businesses, services, and info businesses. It’s 21,845 words and 39 additional screenshots, making this interactive spreadsheet better than most marketing and business books. Unlike them, it provides structured information without fluff and quick analysis of what needs to be done.

Initially, I launched sales to a small group of marketers and entrepreneurs to polish all the rough edges. Read what they write:

Having received tons of feedback, I also asked: "What else would you like to see in the package?"

So, in addition to the Google spreadsheet with the marketing plan, the following appeared:

1. What exactly is a marketing strategy and how to work with it (Boardmix, PDF)
2. Marketing strategies for services (Miro, PDF)
3. Marketing strategies for courses and info businesses (Miro, PDF)
4. Marketing strategies for product businesses (Miro, PDF)
5. Marketing strategy visualization in Canva (Canva)
6. Stages of conducting a strategic session with the team (Google Presentation)
7. Budget and profitability calculator (Calculator)
8. Standard budget calculator (Calculator)
9. Analysis of the entire marketing funnel (Google Spreadsheets)
10. 10 automation funnel schemes for chatbots and other warm-ups (Google Drive)
11. Startup matrix for B2C (Google Spreadsheets)
12. Startup matrix for B2B (Google Spreadsheets)
13. Large checklist for project management (Google Spreadsheets)
14. Brief for targeted advertising (Google Doc)
15. Defining the target audience (Notion)
16. Target audience – Diagnostic questions (Google Spreadsheets)
17. Brand personality discovery questions (Google Spreadsheets)
18. Competitor analysis with ratings (Google Spreadsheets)
19. Systematic competitor analysis (Notion)
20. Market demand analysis (Google Doc)
21. Universal content plan constructor (Notion)
22. Content ideas database (Google Spreadsheets)
23. Stickers for stories and design (Site)
24. Access to Canva Edu (Canva, Alternative link)
25. Collections of free stock (photos, videos, illustrations, mockups, music, templates in Canva) (Google Doc)
26. Content references database (Boardmix)
27. Advertising references database (Figma)
28. Effective creatives examples database (Foreplay)
29. Stages of creating an effective creative (Miro, PDF)
30. Ready-made audiences for different niches (Google Spreadsheets)
31. Advertising cost statistics (CPM) by countries and placements (Worldwide statistics, USA statistics)
32. Factors affecting ad display cost – CPM (Miro, PDF)
33. All types of unique selling propositions and positioning (Miro, PDF)
34. Types of ad testing (Miro, PDF)
35. Daily ad performance reports with auto data loading from Facebook (Google Spreadsheets)
36. Metrics in internet marketing (Notion)
37. Guide on bans based on stop words in text and design (Google Spreadsheets)
38. Contracts for marketing tasks (Google Drive)
39. Additional control panel for the dashboard (Site)
40. Audience types and the logic of their selection (Miro, PDF)
41. Marketing by Lean Canvas (Google Spreadsheets)
42. ChatGPT Marketing Plan Expert (ChatGPT)

In the first weeks of open sales, the Marketing Plan became a bestseller worldwide. To work with clients and various teams, versions in different languages were definitely needed. Over the next three months of active work, I implemented more than 150 improvements, added system analytics, and launched 24 languages for the marketing plan:

• 🇸🇦 - العربية
• 🇮🇩 - Bahasa Indonesia
• 🇲🇾 - Bahasa Melayu
• 🇧🇩 - বাংলা
• 🇨🇿 - Čeština
• 🇩🇪 - Deutsch
• 🇺🇸 - English
• 🇪🇸 - Español

• 🇵🇭 - Filipino
• 🇫🇷 - Français
• 🇬🇷 - Ελληνικά
• 🇮🇳 - हिंदी
• 🇮🇹 - Italiano
• 🇯🇵 - 日本語
• 🇰🇷 - 한국어
• 🇳🇱 - Nederlands

• 🇵🇱 - Polski
• 🇵🇹 - Português
• 🇷🇺 - Русский
• 🇸🇪 - Svenska
• 🇻🇳 - Tiếng Việt
• 🇹🇷 - Türkçe
• 🇺🇦 - Українська
• 🇵🇰 - اردو

A few visual examples of what awaits you:

Bonus tools:

Choose your plan:

Basic

Marketing plan:

Google spreadsheet with a marketing plan - 433 growth zones (🇺🇸 🇪🇸 🇸🇦  🇺🇦 🇷🇺  🇮🇳 🇵🇹 🇧🇩 🇫🇷 🇵🇰 🇨🇳 🇮🇹 🇩🇪 🇵🇱 🇯🇵 🇰🇷 🇹🇷 🇻🇳 🇮🇩 🇲🇾 🇵🇭 🇳🇱 🇬🇷 🇸🇪 🇨🇿)

Lifetime access to updates

49$

Maximum

Marketing plan:

Google spreadsheet with a marketing plan - 433 growth zones (🇺🇸 🇪🇸 🇸🇦  🇺🇦 🇷🇺  🇮🇳 🇵🇹 🇧🇩 🇫🇷 🇵🇰 🇨🇳 🇮🇹 🇩🇪 🇵🇱 🇯🇵 🇰🇷 🇹🇷 🇻🇳 🇮🇩 🇲🇾 🇵🇭 🇳🇱 🇬🇷 🇸🇪 🇨🇿)

Lifetime access to updates

ALL BONUS TOOLS:

What exactly is a marketing strategy and how to work with it (Boardmix, PDF)

Marketing strategies for services (Miro, PDF)

Marketing strategies for courses and info businesses (Miro, PDF)

Marketing strategies for product businesses (Miro, PDF)

Marketing strategy visualization in Canva (Canva)

Stages of conducting a strategic session with the team (Google Presentation)

Budget and profitability calculator (Calculator)

Standard budget calculator (Calculator)

Analysis of the entire marketing funnel (Google Spreadsheets)

10 automation funnel schemes for chatbots and other warm-ups (Google Drive)

Startup matrix for B2C (Google Spreadsheets)

Startup matrix for B2B (Google Spreadsheets)

Large checklist for project management (Google Spreadsheets)

Brief for targeted advertising (Google Doc)

Defining the target audience (Notion)

Target audience – Diagnostic questions (Google Spreadsheets)

Brand personality discovery questions (Google Spreadsheets)

Competitor analysis with ratings (Google Spreadsheets)

Systematic competitor analysis (Notion)

Market demand analysis (Google Doc)

Universal content plan constructor (Notion)

Content ideas database (Google Spreadsheets)

Stickers for stories and design (Site)

Access to Canva Edu (Canva, Alternative link)

Collections of free stock (photos, videos, illustrations, mockups, music, templates in Canva) (Google Doc)

Content references database (Boardmix)

Advertising references database (Figma)

Effective creatives examples database (Foreplay)

Stages of creating an effective creative (Miro, PDF)

Ready-made audiences for different niches (Google Spreadsheets)

Advertising cost statistics (CPM) by countries and placements (Worldwide statistics, USA statistics)

Factors affecting ad display cost – CPM (Miro, PDF)

All types of unique selling propositions and positioning (Miro, PDF)

Types of ad testing (Miro, PDF)

Daily ad performance reports with auto data loading from Facebook (Google Spreadsheets)

Metrics in internet marketing (Notion)

Guide on bans based on stop words in text and design (Google Spreadsheets)

Contracts for marketing tasks (Google Drive)

Additional control panel for the dashboard (Site)

Audience types and the logic of their selection (Miro, PDF)

Marketing by Lean Canvas (Google Spreadsheets)

ChatGPT Marketing Plan Expert (ChatGPT)

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